Designed to make a difference
Braun is a premium German brand for electrical appliances. Some associate Braun with design, based on the pioneering industrial design led by Dieter Rams and his successors. Others think of German engineering and innovation: Braun’s invention of the Plexiglas lid for turntables or discovery of two-component molding, or its innovations in metal surfaces or plastics molding. Many simply consider the indestructible nature of Braun appliances, renowned for their reliability, longevity and sustainability.
All
are true and relevant facets of the Braun brand. But Braun is more than
this. Braun wants to go “beyond design.” This does not mean design is
no longer important to us – today it is more important than ever. Going
beyond design means viewing design in the context of consumer
experience.
Our goal is to design our products with details that make a difference
in people’s lives, to bring consumers experiences to life in what we
call the “Braun moment.” This idea is summarized in our brand line
“Designed to make a difference.”