The objective of the BraunPrize today is to promote the work of young and established designers from all over the world, to value the work of design schools, design teams and individuals and to help develop a greater appreciation of the factors and criteria which make for good product design. Furthermore, it serves to make the ingenuity and creativity of designers accessible to the public and to provide a link between designers and industry or potential clients. In sponsoring the BraunPrize, Braun seeks to highlight the importance of industrial design in improving people ́s quality of life around the world and finding solutions for the problems we are facing.