Designed to make a difference
Braun is a premium German brand for electrical appliances. Some associate Braun with design, based on the pioneering industrial design led by Dieter Rams and his successors. Others think of German engineering and innovation: Braun’s invention of the Plexiglas lid for turntables or discovery of two-component molding, or its innovations in metal surfaces or plastics molding. Many simply consider the indestructible nature of Braun appliances, renowned for their reliability, longevity and sustainability.
All are true and relevant facets of the Braun brand. But Braun is more than this. Braun wants to go “beyond design.” This does not mean design is no longer important to us – today it is more important than ever. Going beyond design means viewing design in the context of consumer experience.
Our goal is to design our products with details that make a difference in people’s lives, to bring consumers experiences to life in what we call the “Braun moment.” This idea is summarized in our brand line “Designed to make a difference.”
Gain insight into the theme that will drive Braun design into the future. Read about the beginnings of the brand and view the evolution of Braun's rich design heritage.
Learn more about Braun design…
Explore the technologies built into our products, and see how we meet the highest quality standards. Our foundation is consumer research that translates consumer needs into delightful products.
Learn more about German engineering…
As a big brand, we can make a real difference to our world. Braun has always taken this responsibility seriously. Today it is at the center of everything that we do, as captured by Braun designer Dieter Rams's timeless words, ‘Good design is environmentally friendly’.
Learn more about Sustainability at Braun…